Let’s consider the importance of engravings, since millions of years ago, these were used to show or teach something, and they were captured in different materials, something that we can consider as an element as a type of ancient marketing that has evolved a lot over the centuries and various ways, one of these, through photos. Photos have become an essential tool used in order to more easily attract people’s attention by making them more quickly access consumption of what is being showed in those photos.
Internet sales are a consolidated trend and it does not stop growing, that makes people flooded with information which needs to be summarized in order to grab people’s attention more quickly; This forces large, medium, small companies, brands, etc., to become as visible as possible by standing out through photos and images that specifically show what’s being offered.
As an online marketing strategy, visual content has always played and will play a fundamental role as a result of any search, which can be seen reflected in the following means:
Simplification
Photos and images summarize info and can be disseminated in a faster and more pleasant way.
SEO optimization
Photos can be highly relevant for seach engine optimization because these can be indexed, for example, using keywords, or detailed descriptions.
Increased engagement
Psychologically, images generate more influence than the text itself, hence the effectiveness of advertising campaigns based on visual methods, this generates more participation from users, making them share information more easily due to the engagement they feel from the company through publicity.
Brand identity
This is a vital element, we know that everyone must be creative and original, and in this aspect, photos can generate such a creative and original brand identity so that it remains stuck in the mind of the consumer.
Without a doubt, the visual of a business is an ideal complement to draw attention to the message one wants to give, making it favorable to take advantage of the evolution that the photos have had in order to enjoy of the results that the visual marketing properly employed can offer.
