Establishing a digital marketing strategy is at the forefront of everyone’s agenda in 2021 and for good reason too., More than 90% of North Americans have a smartphone making the internet extremely convenient and accessible for researching and buying products and services. For those of you living in a cave, Google has become the world’s most dominant search engine, controlling almost 90% of all search engine traffic. If you want to make money online, one of the top trending digital marketing strategies is optimizing your website to be seen in the top search results on Google.
How to drive organic traffic from Google to your website
If we simplify the goal for every search engine, it would be “to provide the most accurate and relevant search results to a user” for any given search query. To prove to Google that your content is the best solution to a search query you need to account for the largest ranking factors that Google takes into consideration, starting with optimizing for search intent and building backlinks.
How to satisfy search intent
When a keyword is typed into Google, it must deliver results that adequately satisfy the true intent of the search (also referred to as user intent). If your website provides content that completely satisfies search intent, there will be no need for the user to continue searching. The key to satisfying search intent is to publish content that is better than any other results in the top 10 for your target keyword. Publish content that makes your website the last destination of a user to qualify your page to rank in the top 10 results (93% of people click on a first-page result).
Build backlinks to qualify your credibility
Backlinks represent “votes of confidence” in your content. Google’s theory is that if you have content worth sharing, other websites will link to your page. When you build a high quantity of high-quality backlinks, it shows Google that your website’s content is popular, credible and authoritative. Backlinks are a major influencing factor in how much traffic your pages receive from visitors that are referred to your site as well as from increased search visibility and improved ranking.
How to drive instant traffic to your website with Google Ads
Google Ads are another solution to get more visitors to your website. Google offers Pay-Per-Click campaigns (PPC) where you are able to advertise your website on Google and only pay if someone clicks on your ad. This form of traffic generation when done correctly generates an average of $2 for every $1 spent.
Although PPC campaigns offer fast solutions to traffic generation, the ROI is considerably lower than organic traffic generation in the long run. When you stop paying for your ads-your traffic stops, whereas with organic traffic, one article that ranks well can generate traffic indefinitely, providing compounding returns.
Optimize for Google SERP features
The SERP (Search Engine Result Page) is littered with Google features that can contribute to sending your website engaged visitors. Search for your keyword to see what SERP features appear so you can optimize to appear in those features as well. Here are a few examples to take advantage of:
Google’s Local Finder
Whenever you see the big box with local businesses appear on the first page of Google, that is called the Local Pack. The Local Pack is the top three results in Google’s Local Finder. This can be a key element to gaining valuable search visibility in your city or service area. You can list your business by creating a profile on Google My Business.
The rise of video marketing has been exponential in the last few years. Google will often feature videos as the best response to search intent. And guess who owns YouTube? That’s right, Google. Your best chance to get a video ranked on Google search is to publish a video on YouTube. You can benefit from YouTube search traffic AND traffic from Google search as well.
Make Google work for you
The opportunity to drive highly engaged visitors to your site using Google has never been better. There are hundreds, if not thousands of people searching for businesses like yours on a monthly basis. Take advantage of the opportunities Google offers and establish a digital marketing strategy that best suits your business needs.