Influencer marketing is a fantastic way to bring new customers to your online store. After all, when you find influencers who are relevant to your niche, you will have somebody that is touting your product to a loyal following of people who may also be interested in your product. This can lead to some whopping sales. Of course, the big question is how do you find social influencers? Let us discuss this.
How to find influencers
Being an influencer finder can be as hard or as easy as you make it. You really have two options available to you:
- Find influencers on your own
- Find an influencer marketing platform that will hook you up with influencers in your niche.
Of course, we prefer the latter option. With that, influencers are basically coming to you. If you try to find influencers off your own back, then you will run into a lot of problems. For starters; most of your messages won’t get answered. You may misread the niche somebody is in. It is just a waste of time and money. At least if you use the best influencer marketing platform (or one of them), then you know that the influencers are going to be easy to deal with. You know that they are looking for contact from people like you.
Remember; no matter what route you do go down when you find influencers, you need to make sure that whoever you choose caters to your target market. If they don’t, then you aren’t going to see a return on your investment at all. Feel free to discuss as much as you want with people when you are trying to be an influencer finder. After all, you need to know you have the perfect match for your business or product.
The top influencer marketing platforms for viral marketing
In this section, we are going to look at the top influencer marketing platforms. This is a list of the best platforms for you to network with influencers. It is going to make influencer marketing so much easier here. In fact, the influencers on these sites can often result in a good bit of viral marketing.
When it comes to the best influencer marketing platform, Upfluence is up there with the best of them. This awesome little platform will do all the hard work for you. All you need to do is tap in a few details about what you are looking for in an influencer. The software will then search through all of the main social media networks and give you a few ideas. Oh, and you will get the contact details for these influencers too. Upfluence can be a little bit tricky to understand the first time that you use it, but this is simply because there are so many options at your disposal designed to ensure that you get the right influencer for you.
Traackr works in much the same way as Upfluence, although most of the influencers that you find listed on this platform have opted to put themselves there. This makes it a lot easier to kickstart your influencer marketing campaign as you won’t be reaching out to people who do not want to work with companies like yours. One of the brilliant things about Traackr is that you are able to see the engagement rate for each of the influencers listed on their site. This makes it a bit easier to narrow down your search when you find social influencers to kickstart your viral marketing campaign.
Buzzoole is an influencer finder that handles nearly every single step of the process. You can start by searching for influencers through the platform. You have a ton of options to ensure that you get the right fit for you. Buzzoole can even help you to automatically plan a campaign based on the budget that you currently have available, plus your ultimate aims for the campaign. It will then allow you to network with these influencers. If everything goes smoothly, Buzzoole will handle the content creation process. You will also get information on how your campaign is doing every single step of the way. Buzzoole will even handle the payments for you, so that is another load off your mind.
NeoReach is a platform designed for the larger marketing teams, which means many people can get involved in the platform. The features make it dead simple to collaborate on a particular task. This is one of the larger of the influencer databases too, which means that you should have a ton of people to search through. This can make planning your campaign so much easier. In fact, all management of your campaign is done through the NeoReach platform. This way everybody will know what is going on and can contribute to the success of your viral marketing campaign.
Influencer Marketing Hub
Influencer Marketing Hub isn’t an actual site that allows you to find influencers. Instead, it does things a little bit differently. On Influencer Marketing Hub, you can read reviews of the various influencer marketing platforms out there. If you want somebody else to manage a campaign for you, then you can also look at their agency list. This is probably one of the most complete review sites out there for influencer marketing, and if you are stepping out of the bounds of the list on this page, then the Influencer Marketing Hub is where you can go to get all the information that you need.
In the grand scheme of things, influencer marketing is a very, very new addition to the world of marketing. This means most people do not fully understand the power that influencer marketing boasts. So, right now you can get in on the ground floor. Head to one of the platforms on this list, hook yourself up with a few influencers, and there is a good chance that your company can dominate your niche. You will make money. Just make sure you choose the right company to work with.