Digital marketing has grown popular over the past few years because of how effective it is. In fact, because of the advent of communicating through the internet, your business not having a website is practically saying that it doesn’t exist. Having a website is not all about e-commerce, accepting payments or talking to your customers. It’s about providing value to your target market.
If you’re iffy about starting your own website, we’re going to give you 5 reasons why you need to start this ASAP!
You Want to be “Google-able”
Gone are the days when people pick up the phone book and scour through the yellow pages to look for the services they need. Today, they use search engines such as Google to look for their best options. This is why it’s vital you have quality content on your website so you are easily searchable by your target market.
Content can range from articles to videos or anything in between that provides your customers with the knowledge they need. This is also how you can showcase that you are an expert at your chosen industry.
You Need an Online Catalogue
This is pretty obvious particularly for business owners who aren’t ready to rent out a commercial space. You can just post your products online for people to see. You can even provide video tutorials or answers to FAQs so you can limit the time you spend on explaining the same things over and over again to your potential client and you can focus on product improvement instead.
Truth is, your website is like a very efficient virtual assistant that represents your company’s core values.
You’re Open 24/7
You don’t need to spend extra for a night shift staff just to answer inquiries for your business. Because of how advanced a website interface can be, people can book your services or buy from you while you are asleep. Transactions may be made even if you’re not online. Your bank account is growing because payments go straight to your accounts.
You Reach a Wider Market
You can reach about a 500 mile radius when you have a physical store. But even then, people who live farther will choose someone closer to them. Websites, on the other hand, will allow you to reach a wider market because potential clients from all over the world have access to your brand. And the basic premise of a business website is that each visitor may be converted into a sale. How’s that for going global?
You Want to be Legit
“Legit” is a more ubiquitous term they use for brand credibility. It’s a simple as proving you exist because you have a physical address but this time, it’s a web address. Your website is a platform where you can prove how reliable your products and/or services are through review widgets and people can pretty much see how your business has progressed over the years.
Aside from those mentioned above, remember that if you’re opening your business now, chances are your competitors are present on the World Wide Web, too. If you want to get ahead of the game, it’s all about keeping an open mind about how technology can be of advantage to you.
